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5 Strategies to Drive Long-Term Growth from Buy Keyword Installs Campaigns.
James Hart
Customer Success Manager
Published on 5/14/2023
5 Strategies to Drive Long-Term Growth from Buy Keyword Installs Campaigns
If you are looking to boost your app installs, ratings, and reviews, eZapprank's "buy keyword installs" campaign can be useful. Here are five strategies you can use to drive long-term growth from these campaigns:
1. Use long-tail keywords
When choosing keywords for your campaign, consider using long-tail keywords, which are longer and more specific than shorter keyword phrases. Long-tail keywords are more targeted and have less competition. Therefore, they can generate more relevant leads and reduce your cost-per-click. For example, instead of targeting "retail", go for "" while targeting.
2. Optimize for relevancy
Creating app metadata that relates to your keyword installs is crucial for your campaign to effectively perform. App Title, Description, icon, screenshots, and other metadata should align with the installs used in this strategy. It helps search engines to recognize your app better and hence improve your search results.
2.1 Keyword-rich Titles
Titles are the most prominent text ad. They should be catchy and distinctive while including your strategic installs. Use a maximum of 4-5 words accurately reflecting features, your app(s) uniqueness from contemporaries, or USP adhering the message that its content provides benefit to the user.
2.2 Approaching to an incentive offer
Utilize a method of proposing an incentive in the title/description to make your app offering stand out among others in cognitive competitive category. Utilize provisions like free limited offer/entree/access for a specific period. Also, keyword incorporating this would improve outreach.
3. Analyze campaign effectiveness
Monitoring your campaigns regularly can provide insight into the effectiveness of your buy keyword installs campaign. You can check ad reports and Google AD measurement for desktop and mobile estimation of the campaign success. Metrics like of ad performance, Audience demographic analysis, keyword traffic count would enable you to resolve some recurring problems in the grasping capacity of your demographic sector.
- Consider enhancing a featured interactive app interface upon which a rating/review appeal.
4. Leverage social media channels
Social media outreach furthermore to merchandise your app aggressively via (Facebook, Instagram, Twitter, and more) has been proven beneficial marketing primarily offline tech services. Social media is a crucial channel you can utilize to interact with your existing audience; make announcements, & capture cross-pollinated client bases similar to Instagram's advertising technique.
5. Always Evolve
Stagnation manifests failure. Not introducing changes over time or measuring campaign un-effectiveness would decline costs/low return significantly later on to derive active installs. Constant iteration like, testing different ad copies/title/increased utilization of successful Keywords but till a prospect's search draws out fresh possibilities to capitalize or reaffirm future repetitions.
Investing time into creating high-converting ads will pay off in the long run about increasing installs, reviews, and listings. Utilize features/tools that can aid app creators/designated project managers routinely monitor keywords and ad campaigns for maximum bidding advantage.