News
Boosting App Growth with Influencer Marketing for Authentic Ratings and Reviews
Lucas Thomas
Business Development Manager
Published on 5/17/2023
Boosting App Growth with Influencer Marketing for Authentic Ratings and Reviews
Welcome to the article that will explain how using influencer marketing can combat fraudulent reviews! Companies like eZapprank offer digital marketing solutions for businesses looking to increase their mobile app installs, ratings, and reviews. However, as a client, have you ever been the victim of fraudulent reviews hurting your app’s growth?
Fake reviews can be disastrous for business, not only compromising your integrity but impeding the trust you have worked so hard to foster with your users. Today, I will provide my industrial insights, analysis, and real-world examples such as cases involving Google App Store, incentivized reviews on Yelp, and how big tech companies successfully used influencer-marketing strategies to drive growth and prevent fraudulent reviews.
Influencer Marketing Combats Fraudulent Reviews
Fraudulent reviews can occur from endless “voters” that don’t use the app or even fake reviews from bots driving down app visibility and damaging your revenue stream. The communication in Chinese messaging apps group used by Swish to spark ongoing relation with users is one of the best examples, as it is highly effective in helping prevent fraudulent reviews. Their collaboration with KOLs (Key Opinion Leaders) has efficiently prevented fraudulent reviews and provided authentic recommends to both potential and current users. To further detail how influencer collaborations drive traffic, the Himalaya Music App recently initiated a demonstrative influencer marketing tactic by KOL sharing their experiences with the app on a perfect digital platform, Douyin. The effort goal was to attract potential users from smaller sections of the music market.
Influencer collaborations mitigate dishonesty to validate your product effectively. Moreover, as Google is actively deducing incentivized reviews for Yelp, Swish clearly illustrates App will surely utilize clearer and fraud-proof systems, much benefiting from influencer marketing collaborations.
Implement influencer marketing for authentic ratings and reviews
To influence your app audience for the best, implementing influencer marketing must boost to drive ratings and reviews. As the Apple App Store wisely states, one option being natural product placement portrayed through unique contexts of respected YouTubers, this draws viewers in cinimatically proving valuable to product placement and brand awareness while illuminating special offers for the user's following period. Genuine reviews parallel case-streaming applications as Resso, it could increment around $906,694 to $453,347 six weeks after execution.
Conclusion
Now you are clearly seeing the commonality of using influencers marketing to grow apps; shown through the plethora of evolving platform improvements for rating options; Google's updating Apple decrees demanding more transparency. Your brand generates qualified trust through trustworthy collaborations inviting open communication with honest critics. Indeed faking reviews initially provides a deceiving lure; however, genuine Influencer marketing tactics bring adequate market attention for optimal substantiation that combats fraudulent reviews providing authentic ratings for apps.
If you would like to invest in a reliable solution to boost your mobile app growth without risking fraudulent efforts, check out eZapprank’s amazing keyword installs, package installs, ratings, and reviews. The EZapprank app growth services are simply designed to provide your app with increased visibility, increase user potential, and drive actual growth.