News
Differences Between App Store Optimization and Search Engine Optimization.
George Stevens
Customer Experience Specialist
Published on 3/20/2024
Understanding the Core: ASO vs SEO
App Store Optimization (ASO) and Search Engine Optimization (SEO) both share the same end goal - enhancing visibility and driving traffic. Nevertheless, their approaches differ on several fronts. While SEO is focused on improving website visibility on search engines like Google, ASO focuses on maximizing app visibility in the app store ecosystems like Google Play Store and Apple App Store. The performance metric for SEO success is a high keyword ranking on SERPs. On the other hand, ASO works towards boosting an app's ranking on the app store search results and top charts.
Nuances of App Store Optimization (ASO)
ASO is all about making the app easily discoverable in the app store. It involves:
- Keyword optimization: Choosing the right set of relevant keywords to include in the app's description, title, and keyword field.
- Conversion Rate Optimization (CRO): This involves using compelling screenshots, app video previews, a succinct, appealing app description and the app reviews. ASO doesn't stop there. The digital sky is virtually the limit. The use of well-sketched user reviews, ratings, and increased app download counts, form an integral part of ASO. Thanks to services like eZapprank, tailoring your ASO strategy to suit your specific needs is easier. With options to buy keyword installs, ratings, and reviews, eZapprank helps businesses, large and small, chalk up their growth blueprint in the app ecosystem. Here's a mini case study: Let's comma stalk how AirBnB used ASO effectively. They used title localization and relevant keyword inclusion in their app description. over time, they increased their visibility across multiple countries, invariably augmenting their app's downloads!
Diving Deep into Search Engine Optimization (SEO)
SEO revolves around optimizing the entire website so that it ranks better on search engine result pages (SERPs). SEO strategies involve: - Keyword optimization: Key components include page descriptions, titles and content. - Building quality backlinks: Quality backlinks are a signal of trust to search engines, enhancing the credibility and likely SERP ranking of your website. SEO has a broader scope than ASO as it also forms an integral part of content marketing, link building, social media marketing, UX, website speed, and structure.
Chart: SEO Optimization Progress, Monthly Organic Traffic in thousands
Efficiently blending ASO and SEO
The beauty of digital marketing is that strategies can often interlink and work hand in hand. In the context of ASO and SEO, you can optimize your app's landing page on your website and link it to the app store. eZapprank not only helps with app store optimization but also shades some light on the way we approach the fusion of SEO and ASO. By maximizing SEO practices on landing pages, and deploying ASO strategies for the app store, you can ensure your product gets the visibility it needs. SEO gets people to the website and ASO takes the driver seat thereon, attracting users to install the app. Somewhat like a relay race of digital assets! ASO and SEO might be two different strategies aimed at improving the performance of two different digital existences, but they certainly are two sides of the same coin of digital marketing. With professional support from companies like eZapprank, mastering the art of ASO and SEO is an achievable target, that's sure to cast a positive impact on your growth story. The digital marathon is ready, are you?
Disclaimer: This article contains charts and insights informed by data references from eastsideco.com, www.marcomm.io, www.linkedin.com, www.semrush.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.