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How are app downloads calculated? Tips to Increase App Downloads.
Samantha Norton
Business Strategy Consultant
Published on 12/8/2023
Understanding App Downloads
When a user goes to an App Store, finds an app they're interested in, and decide to download it, this action registers as one app download. Simply put, an app download happens each time a user installs an app on their device for the first time. However, even if that same user decides to uninstall and then reinstall the app, this still counts as one download since the user's app store account logs this activity. In the world of app growth and promotion, service providers like eZapprank come with personalized solutions to boost your app's downloads, though, the first step involves understanding the ropes of the App Store.
Chart: App Downloads Comparison, Comparison of app downloads in different categories or regions
How To Increase App Downloads
A surge in app downloads often translates to effective strategies fused with an understanding of prevalent trends, target audience tendencies, and the functionality of app stores. Here are some key factors to consider for any marketing package:
- Improve App's Visibility: For an app to gain downloads, it first needs to be visible to potential users. App Store Optimization (ASO) can be an effective technique here. It includes keyword optimization, adding relevant tags, optimizing description, creating an attractive app icon, and many more steps that influence an app's rankings.
- Leverage SEO Keywords: Keywords directly affect the visibility of an app when users search for a specific category. For example, a fitness-centric app might find beneficial keywords like BMI calculator, or calorie tracker. Using such types of keywords can increase app downloads significantly.
- Encourage Positive Reviews and Ratings: Quality matter as much as the quantity. Positive user reviews and consistent good ratings enhance credibility and encourage potential users to download the app. Services like eZapprank, which allow you to buy keyword installs or gain ratings, can grease the wheels and bring in more downloads. In addition to the mentioned strategies, there's also value in leveraging stories to connect with users. When Mark launched his new fitness app, FitFood, he had confidence in the quality and need for his product, yet, he found himself grappling with limited downloads. Dipping his toes into digital marketing with eZapprank, Mark was able to move the needle and saw a significant percentage increase in app downloads!
Implementing Strategies to Boost Downloads
The journey to increase app downloads may once have seemed like a mountainous climb. But with a sprinkle of creativity assisted by technology and knowledge, it's now much more achievable. Here are the steps to apply the strategies we've covered:
- Fine-tune your ASO practices: Optimize your app's name with essential keywords, create an eye-catching icon, and spruce up the description to make it user-friendly and informative.
- Zero in on long-tail and LSI keywords: Use relevant keywords that users are most likely to search for in the app category. Tools like Google Trends or Keyword Finder can be great assets in this process.
- Invest in services for additional support: Pointed marketing solutions like eZapprank can provide valuable insights and services such as package installs or tailor-made recommendations.
- Incorporate user feedback: Always be open to user feedback. Use it to troubleshoot errors, improve user interaction, and make your app better. Remember, happy users are likely to not only leave positive reviews but also share their app experience with others, triggering a ripple effect of organic promotion and increase in app downloads. In conclusion, understanding and increasing app downloads entails a multifaceted approach of technology, strategy, and lots of creative ingenuity. But with persistence and care, anyone can harness the tide and truly scale their app in the highly-competitive digital landscape.
Disclaimer: This article contains charts and insights informed by data references from apps.apple.com, www.statista.com, www.sciencedirect.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.