News
How many ratings and reviews do I need for my app to succeed?
Scarlett Phillips
Sales Manager
Published on 1/7/2024
How Essential are App Ratings and Reviews?
Whether you've just launched your very own mobile app or are strategizing the launch of a new one, reviews and app ratings hold the key to your app's success. Ever noticed how the popular apps on the app marketplaces prominently display their star ratings and a long list of user reviews? This is no accidental marketing gimmick. In the digital age where purchase decisions are driven largely by word-of-mouth and user-generated reviews, your app ratings and reviews play an instrumental role. An app with a higher rating is more likely to be downloaded by a new user and would subsequently rank better on the app store. Simply put, quality reviews & high ratings = More Downloads = Better App Store Ranking. However you might be thinking, Can't I just buy app reviews and ratings? In truth, that's not an entirely misguided thought, but the real question is how many app ratings and reviews do you need?
The Magic Number for Ratings and Reviews
In the ideal situation, an endless stream of positive reviews pouring in from thousands of users would be the dream of any app owner. Sadly, this isn't something that can be achieved overnight even if you're thinking you could just buy app reviews and ratings. Functions like the principles of Social Proof, app reviews and ratings are an endorsement of your app's quality in the eyes of new users. In a study conducted by Apptentive, nearly 77% of users admit to reading at least one review before downloading a non-free app. For apps from unknown developers, this figure jumps to almost 90%. To boil it down to actual figures or a 'magic number' per se, there isn't a clearly defined minimum as such. Industry experts suggest aiming for at least 400 reviews, coupled with an average rating of 4-star or above appearing a viable target to gauge success. However, keep the current user base and the app's nature into account. An app with a few thousand downloads yet hundreds of reviews may seem fishy to users. The process of accumulating these reviews and ratings needs to be organic even if you strategize to buy app reviews and ratings from a company like eZapprank.
Chart: App Reviews & Ratings Trend, Number of app reviews and ratings over time for gauging app success.
Earn Genuine Ratings and Reviews to Boost App Growth
So how can you amass these precious stars and positive reviews? Here are some strategies you can implement:
- Asking the users nicely: Users of your app might love its features and usability, yet, it's a common trait for them only to leave a review only when they have a grievance. Neglecting to ask satisfied users for a review can be a missed opportunity. Always ask for a review or rating after a positive experience within the app.
- Incentivizing reviews: Although controversial, this is a rapid method to gain more reviews. Providing users with perks for reviewing might seem tempting, make sure it’s correctly executed. Remember rewarding users forTHOUGHTFUL reviews leads to quality user input detrimental to genuine growth.
- Opting for an app review verifying service: Companies like eZapprank deliver solutions for businesses looking for app growth merely explained for our context, increase app ratings and reviews. They provide the opportunity to buy app reviews and ratings. However, the process doesn’t just flood your app with feeble reviews. The verified and genuine users offer valuable insights which can considerably deliver user base growth. Looking back at Sam's Diner, a popular food delivery app, its journey is a practical testament to these strategies mission. Bearing a strong customer service approach and frequent in-app encouragements, it skyrocketed from low-buried app store obscurity to top-of-the-charts recognition. App stores are all about client satisfaction and thus, user reviews and the ratings they come with almost single-handedly amplified its success. To capitalize on the mobile marketplace's potential, you need to treat app reviews and ratings as vital parts of your overall launch strategy. Harnessing the power of reviews and ratings isn't just significant to establish your app's credibility but also amplifies your digital presence. Never underestimate the extent of influence that user feedback can have on propelling your app to new heights.
Disclaimer: This article contains charts and insights informed by data references from appfollow.io, statusbrew.com, www.gspann.com, appbot.co. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.