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How Nokia's 1998 Foldable Phone Can Inspire Mobile App Marketing Strategies for Increased Growth
Mason Harris
Project Coordinator
Published on 6/12/2023
How Nokia's 1998 Foldable Phone Can Inspire Mobile App Marketing Strategies for Increased Growth
As the world continues to move towards more portable devices such as mobile phones and tablets, the demand for apps continues to increase. While there are over four million apps on different app stores such as Google Play store and the Apple store, only a small percentage of these apps get the downloads they need for success.
The need for increased mobile app installs, ratings, and reviews has given birth to a whole new industry - mobile app marketing. One exciting revelation is that learning about early attempts at mobile devices and trends can inspire effective mobile app marketing strategies that work today.
Early Over-ambitious Attempts at Technology
Mobile manufacturing started small, gaining confidence through creative paths that reimagined previous technology. Nokia made one of the earliest attempt at a telephone that was created with two screens and the feature of rotary dial which was built into a compact, foldable package in 1998. However, the essential question arises- What does the Nokia Foldable 1998 phone have to do with modern Mobile App Marketing Strategy?
Embrace The Challenge To Think Outside The Box
If there is one thing this theme around early Nokia faceplant attempts should teach us, it is that it is essential to think outside the box consistently. For example, Mobile app developers and businesses need to understand the perception from the User perspective instead of aggressively pushing mobile app agenda to often end up with unhappy users.
Promote User Engagement
It took Nokia 11 years later to invent a folding mobile technology device that became affordable globally. The takeaway here encourages improved user engagement. For several developers and businesses that do not see mobile optimization in product ideation, app updates, and similar strategies have only about 25% conversion/uplifted usage compared to those who do.
Implement Suitable Marketing Strategy
Lastly, another feature of the Nokia of 2019 model worth highlighting here is I. Understanding how to grow similar businesses in size and successfully in-app marketing through mobile app marketing. Any aggressive marketing tactics, organic or paid with a well researched cost-benefit analysis could also boost discoveries in these examples directly.
Mobile app marketers should continually keep on refining their App store optimization (ASO), encouraging strongly specific walled factors such as acquiring positive user reviews to presence personalized mobile desktop-centric marketing practices made also less organic push while remaining pertinent.
Conclusion
The history of mobile evolves signals that even failure contains noble aspirations, providing pivotal insight, and following into mobile tech devices today. We must continually aim to look outside the box and challenge ourselves to heights that will limit the limitless nature around mobile app marketing. Understanding that marketing substantially forms affected user impressions which respectively relates to direct download value percentages. Consequently, it's necessary to purify these campaign studies in your business or begin working together with eZapprank to genuinely adapt into genuinely optimized conditions today.
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