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Increase Mobile App Installs and Growth with Keyword Installs, Ratings, and Reviews.

Jack Walker
Public Relations Coordinator
Published on 11/10/2023
Understanding the Power of Keyword Installs, Ratings, and Reviews
In the digitally-driven landscape, mobile apps have become a central part of a business. Yet, reaching the desired level of visibility is more than just launching an app. This is where keyword installs, ratings, and reviews play a pivotal role. Keyword installs refer to when users download an app after searching it using a particular keyword. This holds immense importance for the app store algorithm. The more keyword installs an app gets, the higher it's likely to rank for that keyword—resulting in organic visibility and more installs. Ratings and reviews simultaneously serve as public testimonies of an app's quality. High-star ratings and positive feedback can induce user trust while negatively impacting the least desirable apps. Consider them as the new word-of-mouth, making them a driving force in generating more organic installs.
Chart: Keyword Installs, Ratings, and Reviews, Comparison of App Performance Metrics for Higher Organic Visibility
Ascend the Ladder with Strategic Keyword Installs
Like in traditional search engine optimization, keywords are primordial in app store optimization. Keyword installs are not just about achieving better ranking for your app but selecting the right keywords to bid on. For instance, a business named eZapprank expertly provides bespoke digital marketing services centered on keyword installs, ratings, and reviews. By allowing clients the option to buy keyword installs, they gain control over desired keywords to boost their ranking.
Supercharge User Trust with Ratings and Reviews
Strategically earned or acquired ratings and reviews are critical in forming user impressions about your app. They're social validations of your app's credibility and functionality. Unsurprisingly, users usually prefer downloading an app that other users commonly vouch for its quality, as seen in star ratings and positive feedback. These triggers often spur the decision-making process of potential new users, something eZapprank can help a business accomplish.
Seamless Application in the Real World
Let's look at a popular fitness app, which saw tremendous growth after investing in keyword installs, ratings, and reviews—an approach tailored by eZapprank. By buying installs using relevant keywords like 'fitness tracker' and 'workout app,' it scaled the app ranking ladder exponentially. The app's continuous influx of positive reviews and high ratings additionally increased trust among potential users and significantly raised its visibility.
The Rising Demand for Keyword Installs, Ratings and Reviews
Research shows that 63% of iOS users and 58% of Android users usually browse in their app stores to discover new apps. With a hefty fraction of apps being discovered through search, the future shines bright for such app promotion strategies.
Conclusion: Ignite Your Growth Trajectory
Branding, functionality, and user experience are all critical in an app's success. However, ask any successful app developer, and they'll acknowledge the key role of keyword installs, ratings, and reviews. Integrating these strategically supercharges your digital marketing efforts, ensuring improved visibility, increased user base, and eventually, business growth. The services like those offered by eZapprank play an indispensable role in this marketing methodology, worth investing in for any app-focused organization. No conclusion formula will fit the depth and breadth of these phenomenon, but one thing for sure - They're the tools for a promising result, marking the dawn of new era mobile app marketing.
Disclaimer: This article contains charts and insights informed by data references from www.adjust.com, developer.apple.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.