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Increase Mobile App Installs, Ratings & Reviews: The Latest in Digital Marketing Trends

Alexander Bryant
Operations Consultant
Published on 12/8/2023
Discover the Magic of Digital Marketing Trends
The realm of digital marketing is exciting, dynamic, and constantly evolving as technology advances. One such trend revolutionizing this space is optimizing mobile app installs, ratings, and reviews, which pave the way for businesses to reach more users and stimulate considerable growth. Taking a page from initiatives like eZapprank that tailors digital marketing solutions specifically around this aspect, many businesses are enjoying substantial success. By offering tailored services such as options to buy keywords installs, package installs, ratings, and reviews, it assists businesses in increasing their app visibility exponentially.
The Power of User Ratings and Reviews
User ratings and reviews can remarkably influence the overall reputation of an app. BrewHouse, a local brewing company, is a prime example of how investing in quality app ratings and reviews paid off. Before delving into this digital marketing strategy, BrewHouse had a 3.2-star rating on the PlayStore, greatly terrains their image and reducing app installs. However, when they embraced services similar to eZapprank, notably raked up to an astounding 4.8-star rating, massively boosting app installs and strengthening their brand.
The Rise of Paid App Installs
Another revolutionizing trend is the rise of keyword installs and paid package installs. Puzzled Bytes, a creative game developer, wanted to expand their global reach. By embarking on a journey with platforms like eZapprank, they experienced a massive increase in app visibility that led to a three-fold surge in international users.
Statistics Speak Volumes
Studies reveal that improving the app rating from 3 to 4 stars increases the likelihood of users 'choosing the app over others by a staggering 80%. For keyword installs, the scenario takes an even bigger turn. Apps with paid keyword installs see an app visibility array of nearly 20% more than those without. This trend shows how the world is catching up to the importance of such often overlooked statistics. When considering the world of digital marketing, business survival is no longer about having the best app. Instead, it's about do you have the best app marketing strategy. Strategies that harness ratings, reviews, keyword installs, package installs not only increase mobile app visibility but also harness the potential to turn the tide for your business towards endless growth. If trends continue in this manner, we can adequately conclude that tomorrow indeed belongs to those who prepare marketing strategies that revolve around these factors today.