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Purchase App Downloads: How Much Should You Be Paying?
Evelyn May
Digital Marketing Strategist
Published on 5/27/2023
Purchase App Downloads: How Much Should You Be Paying?
Are you a business owner in the market to purchase app downloads? You're probably wondering how much you should be paying and what factors can influence app download pricing. Whether you're hoping to increase app downloads organically through marketing or exploring options to pay for them, this blog post will help you make an informed decision to achieve your goal of more app installs. Let's explore the cost of purchasing app downloads and what you should expect.
Why Buy App Downloads?
Buying app downloads as part of your mobile app marketing can provide a valuable boost to your app's visibility and popularity. Especially when you're just starting, purchasing app downloads will initiate the overall app marketing effort and give you the quick download uplift you need to get a kick start There are also a few other reasons why you might choose to buy app downloads, such as:
- Outmaneuvering Your Competition: Buying app downloads in paid / largely through incentivized installs from networks or influencers will make the Apple and Google algorithm pick up on a high volume of installs in a short amount of time. This means you rank as a popular app, which further attracts more organic installs. Also, building the perception that your app is trending can helps sign further deals on user acquisition efforts with app promotion platforms.
- Boosting Your App Rank: The more downloads you have, essentially the higher your app will rank within various app stores.
- Building App Credibility:The more the number of people install your app, the more credible it appears in the stores. Downloads serve as a signal of popularity, making your app appear reliable and trustworthy.
Factors that Influence App Download Cost
Determining the cost of purchasing app downloads can be challenging as there are a few factors that can influence the prices. Here are the essential elements that expert companies generally consider during your app install buying campaign:
- Platform:Apple App Store and Google Play Store have their regulations, iOS devices often command a little more cost, making them pricier and sometimes create more stringent guidelines than the Android pack. If your app targets both platforms, be ready to shell out higher costs.
- Geotargeting and audience layers:The scope of a promotion, if its worldwide app download or regional. For example, countries like Japan, the United States, and Germany are the largest and most expensive sources of installs.
- Keyword(s) target: Using proper keywords within your app title, ad copy, and product page, targeted installs become more expensive, as they help make your app more visible to search amongst would be-users.
- Timing:Picking the right time window to kick off promotions during the right time season when more people will look into your relevant category
- Apps Category and Reviews: The rating of your App influences your success rate. Everybody wants an app with high records because one is accurate and provides a positive ad impression about the app on new users.
- Demand Volume & Service Providers:Many providers of the service maintain their pricing individually, depending on parameters per network install fees, promotional activities they take on the ground(luring Key Influencers as users by giving their reach away as bonus campaigns). Installation schemes range from pay-per-install, subscription, or package, package installs remains the elusive most vibrant way of achieving a download boost.
US App Download Pricing: How Much to Pay?
The 'tentative' app download-rate bracket per country you may expect is.
| COUNTRY | COST PER INSTALL |
|---|---|
| United States | $2 |
| Canada | $1.60 |
It can only give you an overall estimated figure is figures by nation, they aren't constant numbers when you consider other scenarios and influencing factors(impacted/improved audience layering or upfront payments may provieide bigger discounts)
Final Thoughts
Don't fall in the trap of providers offering great deals, pay attention to all the factors stated earlier before selecting the right network that promises adequate returns. Because using the right service provider inherently saves you more money and gets you closer to achieve result forecasts promptly. Instead, focus on providing value for your app users and perfecting the UX of your app, what really retain users after the download.