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The Difference Between App Rating and App Ranking: A Comprehensive Guide to Boosting App Visibility and Growth
Ella Perez
Finance Manager
Published on 1/22/2024
Understanding App Rating and App Ranking
In the highly competitive online space where billions of apps fight for user's attention, two critical terms emerge: App Rating and App Ranking. These are distinct metrics contributing to the overall performance and visibility of your app on app stores. App Rating denotes a quantitative measure primarily derived from user's reviews and ratings. These are star ratings that users give out of five and the textual reviews they submit, expressing their experience with the app. Higher ratings correlate with better user satisfaction and could directly influence potential users' choice to download the app. On the other hand, App Ranking refers to the position of an app in the app store's search results. When a user uses keywords to search for apps in the app store, the resultant order of apps in the search results denotes their ranking. App Ranking is influenced by multiple factors including but not limited to app name, description, keywords, number of downloads, user ratings, and regularity of app updates.
Tips to Improve App Rating and App Ranking
Both app rating and app ranking are crucial levers of your app's success. Here is a simple step-by-step guide to improve these parameters:
- Regularly Update Your App: Keep adding new features and fixing bugs, showing users you care about their experience. This builds positive sentiments leading to better app ratings.
- Soliciting Reviews and Ratings: Prompt satisfied users to rate your app. More ratings and reviews increase the perceived value of your app, further driving more downloads.
- Prioritize User Experience: Invest time in making your app intuitive and easy to use. User experience directly determines ratings and, to an extent, your app's ranking as satisfied users are more likely to recommend your app to others.
- Keyword Optimization: To improve your app ranking, make sure you effectively use keywords in your app's name and description. Services like eZapprank provide solutions including keyword installs which could boost your app's visibility.
A Real-World Scenario
Consider the case of Gift Giver, a new app designed to suggest unique gift ideas based on the recipient's preferences captured via ingenious algorithms. Shortly after launch, Gift Giver began attracting a strong user base but also noticed sporadic use and consequently a mediocre user rating. Seizing an opportunity, Gift Giver made a choice to acquire services from eZapprank, integrating keyword optimization and focusing on growing positive reviews. eZapprank's customized approach resulted in increased app visibility and downloads, driving up the app ranking. Simultaneously, Gift Giver also engaged its existing user base to fuel app ratings, turning around the review dialogue favorably. This combined strategy fostered user engagement and significantly improved Gift Giver app rating and ranking. Building on lessons from this story it is noticeable the direct correlation of app ranking not only with keyword optimization but also favorable reviews. Enhancing app rating and app ranking is a symbiotic process and if appropriately leveraged, it drives business growth. Tips to Improve App Rating and App Ranking A carefully thought-out strategy dedicated to both these pathways ensures enhanced visibility and use for your app. Implement the tips shared here, use your data to keep learning from your undertaking, and never forget to ask your satisfied users to review - they're your best chance at driving further growth!