The Impact of Digital Marketing on Mobile App Ratings: A Comprehensive Analysis

Mobile app ratings are considered the lifeblood of any mobile marketing strategy, as they can impact organic downloads and searches. Despite this, it's surprising to see that many businesses fail to understand the correlation between digital marketing efforts and app downloads/ratings.

Increasingly, businesses are investing in digital marketing to improve the visibility, rating and reviews of their mobile apps. This paper will explore how digital marketing efforts help to improve mobile app ratings through the following areas:

Understanding the App Store Ecosystem

To understand how digital marketing efforts increase mobile app ratings, it's important to analyze and understand the Apple App Store and Google Play Store. The App Store Ecosystem is based on several factors including user downloads and interactions, social networking sites, and search. This section of the article defines these various metrics and defines how they effect your ranking in the app store.

User Acquisition Best Practices

Digital marketing efforts need to start from a construct of user acquisition best techniques, including several methodologies such as target-driven ad campaigns and search optimized content marketing. Conducting offline research and data mining can help businesses to make better-informed decisions that can increase their downloads and rating conversion rates.

Quality reviews and ratings also play an important role in driving app downloads. Businesses should encourage existing users to provide ratings and reviews and to create a culture of sharing using sites like Facebook, Google Plus and Twitter.

In-App Engagement and Retention strategies

One of the primary challenges that businesses encounter in mobile software is that users often uninstall your mobile application around the 2-3 day mark. Retaining users depends on user interactions, continued product efficiency and customer lifetime value. In this section, we look at creative in-app stratgies like frequent content updates, interactive push notifications and retargeting techniques to ensure users are left with no reason to uninstall your apps.

eZapprank is a digital solutions company that helps businesses achieve their mobile marketing objectives, increasing app downloads, ratings and reviews through keyword installs, package installs, ratings and reviews.

By integrating proven techniques, businesses that pattern with eZapprank receive greater reaches for their app downloads & lasting rates.