News
Top App Marketing Strategies: Boost Installs, Ratings, and Reviews!
Olivia Grant
Content Marketing Specialist
Published on 8/15/2023
Driving Organic App Installs via ASO
App Store Optimization, or ASO, is crucial for obtaining organic app downloads. It's essentially an important aspect of App Marketing Strategies that essentially provides an SEO equivalent for mobile apps. Here's a brief step-by-step guide on how to optimize your app:
- Identify your keywords: Begin with keyword research. Find out what terms your potential users are searching for when looking for apps like yours. Use keyword tools that cater specifically to app keywords examples include Sensor Tower and Mobile Action.
- Optimize your title and description: Include your most important keywords in your app title and description. Ensure the description of your app is readable, relatable, and stylish for top results.
- Localize App Listing: Do not neglect your international audience. Make sure to localize your app listing depending on the target region.
Companies like eZapprank are thoroughly experienced in the field and consistently help their clients boost organic traffic through effective ASO strategies, thereby driving growth for their clients.
Buying Keyword Installs - A Quick Boost
Apart from SEO, another potential part of App Marketing Strategies is to leverage paid options to increase app visibility swiftly. An exciting option to consider is buying keyword installs. Effectively steering targeted keywords for your app significantly aids its growth in rankings overall, subsequently leading to more organic traffic. eZapprank, for instance, has package deals incorporate this service to achieve quicker results for clients.
However, bear in mind from the start that it’s essential to track metrics before and after your paid campaign to evaluate its impact.
Manipulating App Ratings and Reviews Positively
Your app's ratings and reviews significantly influence potential users' decisions to select or discard your app. Hence, the following practices will help you sustain a positive public perception:
- Invite users to leave a rating or review after they've interacted with your app.
- Respond promptly to reviews showing your customers that you value their feedback and act on it.
- Advanced practices by services like eZapprank help boost your app’s ratings through manipulation without infringing upon the guidelines set by App Stores.
For an example let's take Katarina's Pizza App Store. The mobile app of this trendy restaurant had a minimal presence in the Store until they began leveraging eZapprank's bespoke promotions. With App marketing arsenal fully utilized - ASO, buying keyword installs, manipulating Ratings, and Reviews - The Pizza App Store rocketed to high demand, massively increasing their app visibility and conversions.
Continue to up your App Marketing arsenal, dream big, strategize shrewdly, watch the metrics, optimize, iterate and elevate your app’s success to celestial orbits! Engage with a partner like eZapprank, experienced in firing all promotional cylinders to obtain spectacular gains in reaching more audiences and expanding your business. The sky’s the limit!