News
Transform Mobile App Conversations with AI

Benjamin Lee
Supply Chain Analyst
Published on 12/14/2023
The Impact of AI on Mobile App Conversations
Gone are the days when you would text a service and get a reply after minutes or even hours. Enterprises all over the globe are now rolling out AI chatbots, which have enhanced not just their user interface but also their user experience. When it comes to factoring AI into mobile app conversations, one might imagine futuristic experiences. And to be honest, we're not too far off. Businesses, like digital marketing solution provider, eZapprank, have begun integrating AI into their mobile applications to offer more personalized and efficient interactions with users.
Transmogrifying App Conversations with AI
Artificial Intelligence has introduced the concept of 'predictive texting', which has been a massive game-changer. Predictive texting anticipates the next word the user will type, thus making the conversation more streamlined and reducing the response time. This feature has proved useful not only for user chats but also when providing feedback, making the process more fast and user-friendly. AI chatbots have also revolutionised customer service by offering 24/7 support. With their capabilities expanding, AI chatbots can now solve complex user queries without human intervention.
Industry Examples of AI Integration
Notable apps such as Viber and Babyl have acquainted users to interact seamlessly with AI chatbots. The messaging app Viber, incorporated a chatbot named 'VLADY', which provides users with a multitude of services ranging from weather forecasts to resolving user-generated commands. Another notable mention is the app Babyl, a healthcare app in Rwanda which leverages machine learning to ensure users get accurate diagnosis without consulting medical personnel. This application demonstrates how AI can be an asset in any industry, including healthcare. AI Conversational bots have now reached a stage where they can understand context, sentiment, and even nuances of dialog.
Chart: AI Integration in Industries, Comparison of AI integration across various industries
Enhancing Mobile App Interactions - Figures, Statistics and Trends
According to a prediction by Gartner, customer service may be handled by AI bots by as much as 85% in the near future. Moreover, 80% of businesses are expected to have chatbot automation in place as part of their customer service strategy by 2020, reflecting an increased interest and investment in AI technology by businesses across varied industries. AI has showcased impressive results when incorporated with mobile applications, and businesses are leveraging it in innovative ways. eZapprank, for instance, utilises efficient digital marketing strategies, ensuring apps visibility sees an unprecedented climb and aiding businesses in reaching their potential users. Increasing mobile app installs, ratings, and reviews through AI integration promises a recipe for success in the ever-evolving world of digital marketing. To captivatingly sum it up, Artificial Intelligence is transforming mobile app interactions, making experiences more dynamic and engaging for users. This trend, reflected in countless real-world applications and backed up by persuasive industry figures, shows that the future of mobile app conversations and, ultimately, digital marketing may dwell under the realm of AI.
Disclaimer: This article contains charts and insights informed by data references from bernardmarr.com, www.leewayhertz.com, appinventiv.com, www.techtarget.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.