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What is Mobile App Marketing: Increase App Installs and Drive Business Growth
Layla Mason
IT Security Consultant
Published on 10/29/2023
Understanding Mobile App Marketing
Mobile App Marketing is a multi-faceted strategy designed to connect users to an application throughout their entire lifecycle, from when they first hear about it, to when they become a loyal, frequent app user. By laser-focusing on audience interactions and understanding user-behavior, mobile application marketing can effectively increase app installs, improve user experience, and ultimately augment your business growth.
Strategies to Increase App Installs
- App Store Optimization (ASO): The 'Google of Apps', ASO creates higher visibility and organic traffic through alphabetical chaining, video trailers, ratings, reviews, and icon design. Statistics have shown a whopping 63% of apps were discovered through app store searches, confirming that ASO can be a game-changer in boosting app’s SEO ranking.
- Eye-Catching App Design: Users are able to make judgments within a twinkling of an eye. Having a sleek design increases trustworthiness and makes customers more likely to install your app than opt for competitors.
- Utilizing Paid Ad Campaigns: Ads effectively accelerate app recognition and downloads significantly due to its precise targeting capability, reach, and scale.
- Leveraging Social Media Platforms: Implementing campaigns on social platforms can share your app globally, or to a select few, suspensefully leaving hints and interactive content about what’s to come.
- Incentivizing Users: Reward users when they install or share your app by giving bonuses and discounts strategy—the principle being 'give a little, gain a lot'. This acknowledged approach has boosted several mobile apps' successes. A case in study is of a meditation app that performed marginally for several months post-launch. Desperate times call for desperate measures, so in order to boost their app visibility and increase their installs, they decided to avail of a solution provided by eZapprank. With eZapprank’s expertise, they strategically increased their keyword installs, spicing up ratings and reviews, thereby shooting up the app store ranking. As a result, their downloads skyrocketed and this story remains a digital marketing feat remembered by many aspiring marketers.
Monitoring the KPIs
Once you've implemented strategies to increase app installs, it's crucial to monitor Key Performance Indicators (KPIs). Monitoring parameters such as daily and monthly active users, session length, and retention rate gives insights on how your implemented strategies are faring. It helps to understand how your financial outcomes correspond with your digital marketing efforts, validating your ROI and mapping the app's success trajectory. Remember, the sphere of mobile app marketing continues to evolve by the day, what worked some months back might not necessarily work today. Hence, marketers need to be vigilantly agile to trends. So, if you want to do more than just stay afloat, adopting the aforementioned solutions might give provide a desired bump. Take eZapprank for example, they’ve been the master puppeteers behind the scenes for several biggest app success stories on the market today. Their strategies offer a one-way ticket to bolster that coveted increase in app installs and provide unmatched growth for their clients. Just as it's famed quote goes, the best time to plant a tree was twenty years ago, the second best time is now. A dream teamed digital marketing is what you need to ignite your desire of growth. Capitalize on your app’s potential today, because remember, in the digital age, time is money.