News
Why Mobile Apps Fail: Increase App Installs to Avoid Failure
Lucas Thomas
Business Development Manager
Published on 10/14/2023
Getting onto the Path of Success: Understanding Why Mobile Apps Fail
Mobile applications have unwrapped endless opportunities for businesses. Yet, not all apps hit the mark as intended. Let's plunge into understanding why some mobile apps fail and how digital marketing solutions like those offered by eZapprank can stem the tide by assisting businesses increase app installs, ratings, and reviews.
Section 1: Common Barriers to Increasing App Installs
Some significant hurdles obstruct the path to increase app installs. Here, let's highlight the three most dominant ones:
- Neglecting Market Research: An app lacking in-depth market research often falls short of the mark. Every successful app solves a specific problem its audience faces. If you can't pinpoint that problem, it'll be tough to persuade users to install the app.
- Subpar User Experience: Continuous crashes, slow load times, complicated features or unintuitive interfaces discourage users from hanging around.
- Wrong or Inadequate Marketing: Merely having a fantastic app doesn't guarantee installs. Effective marketing plays a pivotal role in your app's visibility and eventual adoption. Given these factors, it's essential to have a reconstructive strategy, involving thorough market research, improving user experience, and leveraging powerful marketing tools like eZapprank to clarify the path to increase app installs and successes.
Section 2: Revamping User Experience for Higher Installs
One failsafe tactic to skirt obstacles and increase app installs is to enhance the user experience. Follow these actionable steps:
- Feedback Loop: Regularly request and evaluate user feedback to make informed updates.
- Simplicity is Key: Strive for simplicity on the user interface to provide a smooth journey within the app.
- Maximize Speed: Optimize app speed. A researcher from Google found 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
- Regular Updates: Roll out frequent updates based on user feedback and the constant changes in the digital landscape.
Section 3: A Case Study: Harnessing the Power of Digital Marketing
A quick rewind to a given experience brings us to point out how eZapprank helped a budding mobile app pull its socks up and raise its installations significantly. The client's app suffered in the app store swamp, unable to increase app installs. eZapprank came to their aid, provided digital marketing solutions like target keywords and package installs, and oversaw a whopping 50% increase in the client's app installs within just two months. This case study isn't merely a testament of how a faltering app can bounce back but also a rude awakening on the importance of digital marketing solutions in the survival and subsequent success of any app. As we approach the peak of our venture, businesses seeking growth are encouraged to reach out to eZapprank or visit their website to explore potential benefits they offer. Awaken your app's potential today – increase app installs, ratings, reviews, and ultimately your business growth. Isn't it time you stave off the potential lurking failures for your mobile app? Now that you have the knowledge, dare to implement the wisdom – your ferry towards increased app installs awaits.